Building your Customer Database using Wi-Fi

The Importance of building your
customer database

Your customers are one of the most important, if not, the most important business assets in your business. They are the lifeline to your business and can make or break your business. Therefore, it is essential to start building a database of customers profile or strengthen it if you already have one. The more you know your customers, the more you will understand them and then, you can position your marketing strategy better. For example, if you know more women patronizes your business on Wednesday nights regularly, you can start a ladies’ night or maybe stock up ladies friendly services or products.

Disadvantages of current way of
building customers database

There are a myriad of customers management or relationship management software solutions out there. No matter what systems or software you are using, collected customers’ profiles have to be fed into it manually. You may go one step further and automate the process of collecting customers’ profiles using survey plugins or an app. However, this step involves more integration or development work and may burn a hole in your proverbial business pocket.

Advantages of using WiFi to build
a customer database

A simpler and more cost-effective solution is to use a WiFi-based solution like UBOUX Captive Portal. Most customers who hang around longer than half an hour tend to connect to a guest WiFi. In today’s age of connectedness, people are always in constant need to be connected to the Internet. Yet, this need comes at a cost to data-hungry consumers. Wi-Fi gives them the obvious benefit of reducing data usage from their mobile plans.

Fortunately, the user experience of connecting to a guest WiFi is a simple one. Anyone who owns a smart device would already know how to connect to WiFi networks. The guest WiFi network is augmented with the two additional steps; authentication and authorization.

The good news is that UBOUX Captive Portal is already compatible with most of off-the-shelf Internet routers. The cost of the required access points vary from a few hundred dollars depending on the hardware model.

posted 31 august 2018