How do you currently measure customer satisfaction ? Customer feedback is important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience. Let us explore the benefits you can unlock from customer feedback.
Improve or create new product or service
Customer feedback help businesses figure out strengths and weakness of their product or services. It gives companies and outside opinion in a consumer’s perspective.
Uncover customer dissatisfaction
Unsatisfied customers who may find better offers from customers may stop patronizing or do business with you. Providing a platform for your customers to feedback to you is extremely important at least giving yourself a “last line of defense” to understand what is wrong without the problem getting unnoticed.
Identify your loyal customers
Customers advocates are your best marketing campaigns. But how do you identify one ? Customer who give you high scores and consistently provide you with feedback. Retain these customers.