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Building your Customer Database using Wi-Fi

How Food & Beverage Merchants Can Benefit From Providing Free WiFi

Once in a while we will hear from merchants who are worried about having their customers stay too long in their premise due to the Free WiFi that they are providing. We hope the 6 good reasons we have listed out are strong reasons to help merchants understand and weigh the pros and cons.

At UBOUX we are working hand in hand with restaurant and cafe merchants to develop and implement innovative marketing ideas that can effectively use Free WiFi as a channel to drive their promotion campaigns and eventually build up a strong customer database

posted 16 october 2018


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Building your Customer Database using Wi-Fi

The Importance of building your
customer database

Your customers are one of the most important, if not, the most important business assets in your business. They are the lifeline to your business and can make or break your business. Therefore, it is essential to start building a database of customers profile or strengthen it if you already have one. The more you know your customers, the more you will understand them and then, you can position your marketing strategy better. For example, if you know more women patronizes your business on Wednesday nights regularly, you can start a ladies’ night or maybe stock up ladies friendly services or products.

Disadvantages of current way of
building customers database

There are a myriad of customers management or relationship management software solutions out there. No matter what systems or software you are using, collected customers’ profiles have to be fed into it manually. You may go one step further and automate the process of collecting customers’ profiles using survey plugins or an app. However, this step involves more integration or development work and may burn a hole in your proverbial business pocket.

Advantages of using WiFi to build
a customer database

A simpler and more cost-effective solution is to use a WiFi-based solution like UBOUX Captive Portal. Most customers who hang around longer than half an hour tend to connect to a guest WiFi. In today’s age of connectedness, people are always in constant need to be connected to the Internet. Yet, this need comes at a cost to data-hungry consumers. Wi-Fi gives them the obvious benefit of reducing data usage from their mobile plans.

Fortunately, the user experience of connecting to a guest WiFi is a simple one. Anyone who owns a smart device would already know how to connect to WiFi networks. The guest WiFi network is augmented with the two additional steps; authentication and authorization.

The good news is that UBOUX Captive Portal is already compatible with most of off-the-shelf Internet routers. The cost of the required access points vary from a few hundred dollars depending on the hardware model.

posted 31 august 2018


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We’re here to help

Browse through our most frequently asked questions
Getting Started


  • What is the UBOUX Captive Portal solution?

    • Captive portal solution is a page displayed to users who are connected to your open wireless network, before granted Free WiFi. Instead of the traditional distributing of Wi-Fi password slips to your customers or getting people to register for Free Wi-Fi.

      UBOUX captive portal serves as a marketing tool that help you broadcast your latest and new promotions to your Free WiFi users. We combine social login to distribute contents that are more relevant and personalized.

  • How do I proceed to engage UBOUX to deploy captive portal solutions at my outlet?

    • 1) You may send an enquiry to our email or use the contact form. Our pre-sales team will get in touch with you.

      2) We recommend a site visit to be arranged to help us understand the WiFi coverage required and expected number of users to cater to.

      3) Deployment of the solution typically takes a few hours, inclusive of hardware installation and wiring.

Hardware


Usage and Billing


Can’t find what you’re looking for? Email us at support@uboux.com

Sign up for a free trial

Experience our captive portal solution free for 7 days and start gaining valuable customer insights.






Captive Portal

 

A captive portal solution that’s so much more than just Wi-Fi.

Turn your Wi-Fi hotspot into a powerful
customer insights tool.

Captive Portal

 

A captive portal solution that’s so much more than just Wi-Fi.

Turn your Wi-Fi hotspot into a powerful consumer insights tool.

Benefit from key insights about your
business and customers.

Captive image

Unique Visitors
Returning Users
Popular Visit Times
Daily Traffic
Per User Data
Other Key Metrics

Benefit from key insights about your business and customers.

Captive image

Visits on Fridays
Birthday Today
4TH visit this week


Unique Visitors

Returning Users

Popular Visit Times

Daily Traffic

Per User Data

Other Key Metrics

  • Build powerful workflows
  • Promote and Engage
  • Monetize with AdSpace
  • Build your Customer Database

Engage your customers with Powerful Workflows.

Our workflows let you customize event triggers that cater to specific customer demographics. Market your promotions or rewards via edms or pop-ups and automate or schedule blasts based on date, time, gender, age and more.

Bigger and better promos.

Get your marketing events and campaigns noticed with large visual space and targeted display.

Create unlimited, eye-catching promotions that visually engage and are true to your brand.
Engage your customers with your promotions and events throughout the user journey.
Curate different splash pages for different stores and outlets with our Multi Site support feature.

Monetize with AdSpace

Partner with other merchants and run your own digital advertising platform – right from your captive portal device. Build various ad networks for different outlets with our Multi-Site support feature.

Understand your consumers.

Capture customer data that is meaningful to your business. Our customer database makes it easy for you to keep track and gain insights of who your customers really are – helping you to plan and market your products, promotions and campaigns.

Amplify customer engagement
within any industry

For diners, cafés and restaurants.

Learn about your diners and make smarter decisions while building your social media standing. Uboux makes it easy to understand consumer demographics like gender, popular visit times and age groups so you can better engage your customers.


Market promotions and events
Get more engagement on your social media pages

Custom URL or app redirection
Collate e-Feedback

Corporate events, retail stores and more.

Increase engagement with your brand by running mini campaigns and reaching out to your consumer’s network. Our innovative Wi-Fi solutions are customized to your needs.


Market promotions and events
Get more engagement on your social media pages

Custom URL or app redirection
Collate e-Feedback

Gain customer loyalty with e-vouchers and loyalty points
Manage your guest list with our digital check-in system

Case Studies

Learn how UBOUX has helped F&B and retail businesses increase customer loyalty.

XYZ saw a 20% increase in engagement rates.

Learn More

XYZ saw a 20% increase in engagement rates.

Learn More

Ready to get started?

Discover whats possible with our solutions, completely free.

Have a question? Visit our FAQ page.

Captive Portal

360 digital solutions for
F&B and Retail businesses.

Drive better customer engagement with our data-centric business solutions.

Captive Portal

A Wi-Fi marketing tool that helps you broadcast latest promotions, news and events to your Free Wi-Fi users. Our social login features and powerful workflows makes engaging and re-marketing to consumers a breeze.

Digital Signage

Swiftly create and schedule playlists, embed YouTube videos and create slideshows. Our Digital Signage solutions are easy to use with a wide variety of layouts and options to choose from, making it easy for you to take control of your in-store marketing.

Web Development

Create strong brand experiences and elevate your customer experience. Our eCommerce platforms and websites are integrated with Google Analytics and Facebook Pixel.

Captive Portal

360 digital solutions for
F&B and Retail businesses.

Drive better customer engagement with our
data-centric business solutions.

Captive Portal

A Wi-Fi marketing tool that helps you broadcast latest promotions, news and events to your Free Wi-Fi users. Our social login features and powerful workflows makes engaging and re-marketing to consumers a breeze.

Digital Signage

Swiftly create and schedule playlists, embed YouTube videos and create slideshows. Our Digital Signage solutions are easy to use with a wide variety of layouts and options to choose from, making it easy for you to take control of your in-store marketing.

Web Development

Create strong brand experiences and elevate your customer experience. Our eCommerce platforms and websites are integrated with Google Analytics and Facebook Pixel.
Get your free Captive Portal trial, and start gaining customer insights.
Empowering businesses with valuable data while engaging customers with memorable experiences.

ABOUT & MISSION

We engage your customers with memorable experiences, while empowering your business with innovative retail solutions in an ever changing IT landscape.

At UBOUX we believe that delighting customers and gaining valuable insights do not have to be mutually exclusive. We take a holistic approach to gathering data, from the customer facing experience to the information important for your business.

Contact Us

General Enquiries

Hotline: (65) 6250 2097

Email: support@uboux.com

Careers: careers@uboux.com


Sales enquiries

For sales or product enquiries please use the form below or email us at sales@uboux.com


Locate us

171 Tras Street, #05-171 Union Building
Singapore 079025

Mondays – Fridays, 10AM to 6:30PM

Send us an enquiry and we'll get back to you as soon as we can.







Contact Us

General Enquiries

Hotline: (65) 6250 2097

Email: support@uboux.com

Careers: careers@uboux.com

Sales enquiries

For sales or product enquiries please use the form below or email us at sales@uboux.com

Locate us

Mondays to Fridays, 10AM to 6:30PM
171 Tras Street, #05-171 Union Building
Singapore 079025

Send us an enquiry and we'll get back to you as soon as we can.